Annual Fund Director
Krista Sassaman directs FCNL’s Annual Fund program. She is part of a team of three responsible for fundraising through direct mail and digital channels. Before joining the FCNL team, Krista spent 25 years as a fundraising consultant, guiding fundraising strategy for a range of nonprofit missions including conservation, arts, human rights, and health care.
Krista serves on the Board of Directors of the Direct Marketing Association of Washington (DMAW) Educational Fund, where she manages the mentorship program which connects marketing students with direct response companies. She also serves as a programming committee member for the Association of National Advertisers’ Nonprofit Conferences in Washington, D.C. and Chicago, and is programming co-chair for the DMAW’s Data Strategy Forum.
A native Virginian, Krista received a B.A. in Russian Language & Literature from the University of Virginia and an M.A. in American Studies from Bowling Green State University. In her free time, she and her family love to travel, but equally love to spend time with each other and their two dogs, Sam and Kia. Krista is also a longstanding volunteer with City Dogs Rescue.