- Work with FCNL
Associate Executive Secretary (VP) for Communications
The Friends Committee on National Legislation (FCNL), a nonpartisan Quaker lobby based in Washington, DC, is seeking an experienced communications professional who will drive FCNL’s national narrative and lead our communications team to tell the story of our impact to Quakers, donors, advocates and the media throughout the country.
The Associate Executive Secretary for Communications will develop an integrated communications strategy to cultivate a stronger media and marketing presence that promotes FCNL as an effective advocate for peace and justice in all media platforms and communications channels.
The Associate Executive Secretary is a newly created position designed to build FCNL’s presence in the media, to oversee organizational marketing and to provide strategic direction for all communications.
The Associate Executive Secretary for Communications will supervise the Communications Team and work closely with our lobbyists to develop media-friendly messages and strategies to advance FCNL’s legislative priorities. This position also works closely with our Development, Field and Quaker Welcome Center staff to integrate the communication and marketing needs of the entire organization. This position reports to the Executive Secretary and participates in the senior management team. The Communications Team currently includes a Digital Communications Manager, Graphics and Social Media Manager and Program Assistant for Communications.
FCNL lobbies from a basis of spiritual and ethical purpose and seeks to change government policy and practice for the better. We play a key role in lobbying initiatives on Capitol Hill that focus on social and economic justice, peace, stewardship of the environment, and good government.
FCNL’s team of lobbyists have extensive connections and conduct focused legislative campaigns on the following priorities: peacebuilding, nuclear disarmament and non-proliferation; curtailing endless war; criminal justice sentencing reform, immigration reform, refugees, solutions to climate change, economic justice and Native American issues. Our dedicated grassroots network brings constituent perspectives into congressional offices—both here in Washington at two major lobbying events each year and in local district offices throughout the year. We inform and educate our network through our newsletter and collateral materials and activate our grassroots network through a robust web site, email, and social media outreach.
Our national network includes people from many different faiths and backgrounds who are activists and donors. We are dedicated to growing the network with particular emphasis on effective relationship-building as a path to policy change. In the past 3 years, we’ve increased the number of in-person lobby visits from our constituents by 50%. Headquartered on Capitol Hill in Washington, DC, FCNL is governed by a General Committee of 190 Quakers from across the country and employs a staff of 48, including 20 registered lobbyists.
FCNL has brought Quaker values to bear on national policy throughout our 75 year history through congressional testimony, Capitol Hill visits, grassroots lobbying, and educational initiatives. Our strategic direction in the coming years is to create a bigger presence for FCNL—through media and marketing, as well as through our vibrant network of activists.
Key Priorities and Responsibilities
- Design communications strategy and execute programs to deliver media, marketing and all communications objectives throughout the organization and across departments.
- Lead FCNL’s effort to secure earned media placements in Washington and in focused states around the country to advance legislative goals including, but not limited to, quotes from FCNL staff, opinion pieces/op-eds, editorials and letters to the editor in print, radio and television.
- Drive organizational strategy and message development, pitch and announcement strategies, focused on specific audiences.
- Help generate rich and creative content that is multi-purposed and optimized for search engines.
- Lead the communications team to develop specific metrics and goals for our communications and media engagement and provide quarterly reports on these goals.
- Maintain quality of FCNL’s communications products, consistent with Quaker values, our priorities and our policy documents.
- Oversee the production calendar for all internal and external communications
- Manage FCNL’s brand and reputation to ensure that the public and FCNL’s established network of donors and activists view the organization favorably.
- Oversee the production of advancement and promotional materials such as newsletters, email announcements, planned publications, on-line, internet, video, special projects and assignments. Draft and edit media-focused content, including op-eds, press releases.
- Oversee the management of FCNL’s email database to engage existing donors and constituents and to broaden the audience.
- Develop relationships with and pitch stories to journalists that support our Hill and grassroots lobbying by developing framing and content to journalists, editorial boards, columnists and other media influencers. Draw on these relationships to secure strategic placement for FCNL staff, advocates and validators in the media. Serve as a point of contact for media requests.
- Oversee the creation and development of a media contacts lists and the tracking and analysis of media coverage of Friends Committee on National Legislation.
- Train communications team and lobbyists in message development and media relations. Lead FCNL media strategy to generate social media, print, radio and broadcast media coverage on the local and national levels to infuse an ethical, morally grounded perspective on legislation that advances FCNL legislative priorities.
- Oversee FCNL website, social media presence and other platforms using CMS for digital organizing.
- Monitor the news cycle to identify opportunities to generate or influence news coverage in ways that advance our campaigns or organization.
- Assist with on-the-ground events, press engagements and internal strategy to effectively disseminate media coverage.
Experience & Attributes
- 8+ years of experience in communications, 5+ years of experience leading and supervising a team in a fast-paced advocacy environment .
- Journalism background and/or media relations experience of more than five years essential.
- Previous experience on Capitol Hill, political campaigns, and in advocacy preferred
- Excellent writing/editing and verbal communication skills. Willingness and ability to work cooperatively in a fast paced environment, set priorities and work independently as well as be an effective team member.
- Collaborative mindset. Ability to establish trust and build relationships with people at all levels of the organization and to work across all departments to design and drive an integrated strategy.
- Demonstrated ability to be decisive and persistent while making good judgments.
- High energy, maturity, and leadership to serve as a unifying force and to position communications discussions at both the strategic and tactical levels.
- Experience with Content Management Systems and media contact databases.
- Facility in digital organizing and advocacy.
- An entrepreneurial self-starter who is able to build new structures and initiatives.
- Deep understanding of FCNL’s policy positions and faith-based perspective toward lobbying.
Compensation and Work Expectations
Salary is commensurate with experience. This is a full-time exempt position, based on a 37.5 hour work week. Some weekend and evening work as well as some travel within in the United States will be required. This position must work from the FCNL office with flexibility as needed. Benefits include health and dental insurance; disability insurance; life insurance; paid holidays; vacation; sick leave; maternity/paternity leave; and a generous retirement plan.
- Send cover letter, three writing samples, and resume to email@example.com by January 19, 2018. (Only electronic submissions will be accepted). We anticipate a start date in February 2018.
FCNL seeks to create a diverse workplace. We are actively soliciting applicants from all ethnic, racial and religious backgrounds.