- Work with FCNL
Annual Fund Director
The Friends Committee on National Legislation (FCNL) is seeking a fundraising professional who will develop and implement a comprehensive Annual Fund strategy to support the organization’s non-partisan, multi-issue advocacy for social justice, peace, and stewardship of the environment.
Since 1943, the Friends Committee on National Legislation (FCNL) has brought Quaker values to bear on national policy through Congressional testimony, Capitol Hill visits, media outreach, grassroots lobbying and long-term campaigns. We accomplish this work through focused legislative campaigns, educational activities, publications, email and social media and a robust web site, among other tools.
FCNL is growing. In the last decade, tens of thousands of new people have been drawn to join the FCNL network to learn more about federal policy issues, lobby their elected representatives, and help to rebuild our democratic system. Today, our nationwide network of some 60,000 includes people from many different faiths and backgrounds. FCNL is governed by a General Committee of about 190 people, who are members of the Religious Society of Friends.
FCNL offices are located on Capitol Hill, directly across from the Hart Senate Office Building and on Stanton Park, a few blocks away. We currently have a staff of 53. We take joy in having a multitude of voices and talents working together to strengthen our impact in the world. In keeping with our Quaker testimony of equality, we strive to work at an organization that welcomes, values and respects the different perspectives of every individual.
Fund Development at FCNL
In FY 2018, FCNL’s Annual Fund totaled $4.7 million received from 12,900 donors. It has experienced 12.4% growth over the past three years. FCNL also seeks support from foundations, which in FY 2018 contributed more than $800,000 to the Annual Fund. In addition, FCNL has a planned giving program that includes bequests, annuities, pooled income funds and trusts. FCNL has a development staff of 8 full-time employees and one part-time assistant. In June 2017 FCNL successfully concluded a five-year $15 million capital campaign for endowment, bricks-and-mortar and current support that raised $22.5 million in outright and life income gifts and bequests. This capital effort was closely coordinated with, but managed separately from, that of the Annual Fund.
The Annual Fund Director will lead the planning and implementation of the FCNL Annual Fund with the goal of achieving long-term growth through a focus on donor acquisition and retention, cultivation, solicitation, and stewardship. It is our expectation that the director will bring a fresh outlook and new ideas to the table, particularly in the areas of donor acquisition, retention and digital fundraising. The director will help set and achieve goals for growth of the Annual Fund and donor base, conduct tests, analyze results, and work in coordination with other staff to achieve these goals. There are multiple ways in which the director will be able to bring to the Annual Fund a greater focus on data analysis to help set and measure progress towards goals.
The Annual Fund Director will report to the Associate Executive Secretary (VP) for Development and will work closely with the Executive Secretary (CEO), the Development Committee of the FCNL General Committee (governing body), the development staff, and volunteers to continue building and improving our comprehensive resource development program. The Annual Fund Director has two direct reports: The Development Database Coordinator and the Development Associate.
Key Priorities and Responsibilities
The work of the Annual Fund Director currently focuses on growing the base of support from donors who give less than $1,000 annually (in FY 2018 this cohort numbered 12,000), including new donor acquisition, giving by Quaker meetings and churches, and expanding the number of monthly sustainers (which reached 1,500 in FY 2018). The Annual Fund Director also works closely with the Director of Major Gifts in setting strategy for the solicitation of donors who give $1,000 or more annually (520 individuals in FY 2018) and the Director of Planned Giving to coordinate efforts. Fundraising methods used to date have included personal solicitation by professional staff and volunteers, direct mail, and digital solicitation. The Annual Fund Director will be expected to expand FCNL’s fundraising footprint by growing our multi-channel fundraising program. Specific responsibilities include:
- Designing an overall strategy for the Annual Fund, focused on retaining, upgrading and renewing donors, with input from the Associate Executive Secretary (AES) for Development, Director of Major Gifts, and Planned Giving Director;
- Managing the work plan and annual calendar for the Annual Fund campaign that encompasses cultivation, solicitation, and stewardship activities; coordinating that calendar with the organization-wide communications calendar.
- Overseeing direct mail appeals for individuals and Quaker meetings and churches, including strategy, theme development, copy editing with an outside writer, graphic design, segmentation and list selection, and coordination with a printer and mail house;
- Designing all aspects of donor acquisition mail program, including working closely with outside consultants/vendors on strategy, copy, art, list selection, and reporting;
- Planning and execution of a digital fundraising strategy with a goal of substantially increasing FCNL’s digital fundraising results; collaborating with the AES for Development and Communications team in planning and writing digital fundraising messages; working with Communications to create development ads in internal FCNL-produced publications and external publications;
- Developing and producing conversion mailings to new potential donors that include an introductory mail sequence and solicitation letters;
- Composing and updating donor acknowledgments, new donor welcome materials; produce annual program report to Quaker Yearly Meetings, and other special reports to donors;
- Administering and coordinating calendar year-end and fiscal year-end (June 30) donor calling/writing projects; and other volunteer donor contact projects;
- Overseeing design and production of Annual Fund materials, brochures, etc., working with outside promotional writer and print vendors;
- With the Director of Major Gifts, planning the major gifts strategy for the Annual Fund and implementing it with the major gifts fundraising team;
- Devising, implementing, and monitoring Annual Fund budget in collaboration with AES for Development; making course corrections as warranted.
- Other duties as assigned.
Experience and Attributes
- A minimum five years’ experience in direct mail or annual fund fundraising, preferably involved in both (c)(3) and (c)(4) advocacy. Proven track record of collaboration with major gift and planned giving colleagues a plus.
- A disposition for accuracy and detail, including the ability to design data metrics and analyze results that will inform the Annual Fund strategy;
- Ability to work as the member of a team; strong organizational and management skills, including program planning, budgeting, time management, listening , training, and consensus-building;
- Enjoy problem-solving, demonstrate energy and initiative, and be able to achieve goals and meet deadlines;
- High degree of competence in using Blackbaud Raiser’s Edge or similar database;
- Ability to build and maintain positive relationships with donors, colleagues and volunteers;
- Understanding of basic accounting and the legal requirements of gift accounting and administration;
- College degree; excellent written and oral communication skills. Promotional writing experience is helpful.
Full-time position (1.0 FTE), exempt. Salary is commensurate with experience and relative to other similarly sized non-profits in the Washington, D.C. market.
The Annual Fund Director’s schedule is never routine, and the work week is variable within a 37.5-hour average per week. Occasional evening and weekend work may be required. Currently, travel is not required.
Health insurance; disability insurance; paid holidays; vacation; sick leave; maternity/paternity leave; retirement plan.
FCNL has enlisted Development Resources, Inc. to assist with this search. Please send cover letter and resume to: email@example.com, subject line: FCNL Annual Fund Director. FCNL will continue to accept applications until the position is filled.
FCNL seeks to create a diverse workplace. We are actively soliciting applicants from all ethnic, racial and religious backgrounds.